Creating Missions
UGC Missions let you commission video content from your ambassadors. You create a brief describing what you need, set a bonus amount, and ambassadors submit content for your review.
Creating a mission
- Go to UGC Missions in the sidebar.
- Click Create Mission.
- Fill in the brief:
- Title — A clear name for the mission (e.g. "Summer Unboxing Video").
- Description — Detailed instructions about what the video should include, style, length, talking points, etc.
- Bonus Amount — The dollar amount each ambassador earns for an approved submission.
- Max Submissions — How many ambassadors can participate (optional).
- Click Publish.
Note
Mission statuses
| Status | Meaning |
|--------|---------|
| Draft | Not yet visible to ambassadors |
| Active | Open for submissions |
| Completed | All submissions reviewed or max reached |
| Closed | Mission was ended by the brand |
Tips for writing effective briefs
- Be specific about the length (e.g. "30-60 seconds").
- Mention any required elements — product close-ups, specific phrases, call-to-action.
- Include examples or reference links if possible.
- Set clear do's and don'ts to minimize revision rounds.
Tip