Creating Missions

UGC Missions let you commission video content from your ambassadors. You create a brief describing what you need, set a bonus amount, and ambassadors submit content for your review.

Creating a mission

  1. Go to UGC Missions in the sidebar.
  2. Click Create Mission.
  3. Fill in the brief:
    • Title — A clear name for the mission (e.g. "Summer Unboxing Video").
    • Description — Detailed instructions about what the video should include, style, length, talking points, etc.
    • Bonus Amount — The dollar amount each ambassador earns for an approved submission.
    • Max Submissions — How many ambassadors can participate (optional).
  4. Click Publish.

Mission statuses

| Status | Meaning | |--------|---------| | Draft | Not yet visible to ambassadors | | Active | Open for submissions | | Completed | All submissions reviewed or max reached | | Closed | Mission was ended by the brand |

Tips for writing effective briefs

  • Be specific about the length (e.g. "30-60 seconds").
  • Mention any required elements — product close-ups, specific phrases, call-to-action.
  • Include examples or reference links if possible.
  • Set clear do's and don'ts to minimize revision rounds.